The Consumer Choice of Guilt

At times, environmentalists scrutinize themselves to the point of burdensome guilt.  We were standing in the middle of EcoEgo, a store in Copenhagen, huddled between hemp long sleeves and Maggie’s organic socks. The Green LLC packed into this eco-preneur’s shop in an attempt to identify an environmental place within consumer culture. We listened to the owner passionately describe the high caliber of socially and environmentally sustainable products. Not only was the entire store furnished and built from reused, recycled materials, …